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Sponsored Content: What to Know About SEO

JULY 22, 2015 BY THE EDITORS his post is part of a series on strategies in local digital marketing, sponsored by Mediative. The average small business spends between $5,000 and $11,000 having a professional website built. With that kind of investment, most merchants expect to see results right away. However, with nearly 1,000,000,000… Read more »

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Panel: Different Kinds of SMBs Require Different Kinds of Marketing

JULY 14, 2015 BY NICOLE SPECTOR On some level, it’s fairly obvious that a healthcare provider would have different local marketing needs than a quick-serve restaurant or a plumber, as they provide hugely different services. But the local marketing industry often talks about small and medium-sized businesses en masse, grouping… Read more »

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Why All SMBs Need an Ecommerce Strategy

JULY 13, 2015 BY JOE MORSELLO According to the US Department of Commerce, ecommerce sales in the first quarter of 2015 accounted for just 7% of total retail sales. So, despite strong expected growth, ecommerce isn’t yet the saving grace for small and medium-sized businesses struggling to compete with big… Read more »

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Courting SMBs, Facebook Integrates Its Ad Platform With Wix Email Marketing

JULY 14, 2015 BY NICOLE SPECTOR Facebook has been hard at work trying to incentivize SMBs to use its self-serve ad platform, and the latest push comes in the form of a collaboration with web development platform Wix. The companies announced this morning that businesses using Wix ShoutOut, Wix’s email… Read more »

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8 Things SMBs Should Consider Before Adopting Mobile Payments

Consumer adoption of mobile payments seems to have reached a tipping point, with the value of mobile transactions reaching an estimated $9 billion by the end of this year. With 22.6 million people in the U.S. expected to make at least one mobile payment in 2015, merchants of all sizes… Read more »

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So How Do We Define a ‘Small Business’ Anyway?

JULY 24, 2015 BY MO YEHIA Google “small business.” You’ll get about 1 billion results — literally. That’s because small businesses are the lifeblood of the U.S. economy. They’re also the places we most often frequent, from mom-and-pop stores to food trucks to print shops. They account for around 46%… Read more »